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For Immediate Release - Vancouver Designer Re-invents the Rain Suit - For Kids!

Cyndi Schuring is a mother, just like all the tens of thousands of other mothers who worry about how to keep their children warm and dry at play and particular, Vancouver's notorious rains. There is just one thing different about Schuring.

Cyndi Schuring, who has spent nearly two decades in the apparel business, co-founded Direct Current Manufacturing in 1999 with partner and husband, Burke Tanner. Schuring worked in retail, display and store management before deciding that her true passion was in designing apparel from scratch. So she started her own company.

In addition to their collaboration at work, Burke and Cyndi also produced a rambunctious bundle of energy, one Dallas James Tanner who loves nothing better than to tear around out-doors - no matter what the weather forecast. And just like every other mother, Cyndi wanted to make sure that her son was both warm and dry when he went outside on Vancouver's famous days of liquid sunshine.

Cyndi was shocked at how difficult it was to find high-quality all-weather rain gear for toddlers and young children. "I was astonished to discover that no one was making for children, the same kind of all-weather gear, using technical fibres, that everyone on the West Coast just takes for granted nowadays. There wasn't anything for Dallas!" says Schuring.

But Schuring has one advantage most other mothers do not. She designs custom garments and apparel for Direct Current's corporate clients and many of the company's designs are outer-wear for men and women using the very latest in technical fibres and fabrics.

Like many an inventor and entrepreneur before her, Schuring was confident she could develop better solution and build it right here in Vancouver. With her unique understanding of how the technical fabrics performed for adults, Schuring thought that kids should enjoy the same benefits.

Schuring spent nearly two years experimenting with the fit, fabrics and perfecting the design - specifically to meet the needs of children. She made over twenty design revisions to nearly a dozen prototypes, all which she tested out on her own son. Schuring's final product is a unique two piece All-Weather suit - Windproof, made from waterproof breathable fabric, and great for use all year round. There is nothing else like it on the market.

Inspired by their son, Cyndi and Burke manufacture the new rain suit under the Dallas&James Adventure Gear label in Vancouver, British Columbia, Canada.

The Dallas&James Adventure Suit features well-fitted, mesh-lined pants and jackets, appropriately cut and sized for small children, contoured hoods that don't flop down or droop over little heads, 3M reflective safety trim for high visibility in all weather and light conditions, two roomy side front pockets for mittens and toys and an elastic leg storm cuff for increased mobility - and to keep water from getting in at the ankle. The suits come in a wide variety of colours to satisfy the style whims of every little Prince and Princess. All of which can be seen on the label's web site.

And since every children's story should have a happy ending, The Company enjoy's the support of local Vancouver retailers like Gumdrops on 4th, 2029 West 4th Avenue who instantly recognized the benefits of Schuring's design line as they stock the Dallas James Adventure Gear All-Weather suit.

For More Information Please Contact:

Cyndi Schuring @ www.directcurrentmfg.com

Located at: #2-42 west 8th Avenue, Vancouver

Call 1.888.255.2703 or email us for more information.

Contact us at: Salesdesk@directcurrentmfg.com

Special Program Offers Available for:
Schools/Groups and DayCare Fundraisers Welcome.

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